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Alternative Facts

PR lesson #2 on crisis communication: Never put a spin on a brand that has elicited backlash. It is best to keep quiet until the storm passes. Let's take a look at Friday's inaugaration for President Trump. The aerial photos between 2009's inauguration and Fridays inauguration showed obvious differences between…

5 Ways to Recover from a Crisis

Recovering from a crisis can take some time. There are 5 stages in recovering from a branding crisis. The first stage is grieving for the survivor. The survivor is the one whom the crisis was against. Grieving happens because there is a loss of confidence, a bunch of shame, embarrasment,…

Identity Theft in its Rarest Form

Let's start from the beginning. You conceived an idea, ran with it, and now you own a business. You got your license, and Tax ID, and even some customers. But what's next? You form your brand. Your brand is what you make it. Your own thoughts, creative ideas, or illustrations…

Bitter Sweet Moments

Entrepreneurs live in bitter sweet moments knowing and understanding what it takes to run a business. Then the moment comes where you do the business because of your expertise. Next, another moments comes when the business bills must be paid all while you are scheduled for a flight to attend…

A Front line for the Church

5 Lessons to learn from the church shooting in Charleston   1: Shootings can happen anywhere (good neighborhood, bad neighborhood, church or school). Recently, America is more familiar with school shootings or neighborhood shootings. The church is not a safe haven and hasn’t been for long time. 2: Racism is…

Making money over keeping a brand

Take millions for a horrible brand | Create infographics One of the most popular and long awaited boxing fights is coming up next week between Floyd Mayweather and Manny Pacquiao. One can not take notice but mention the bias between the boxing sport and other sports such as NFL, NBA,…